Wow. There’s supposedly no such thing as a dumb question, but we heard a libelous rumor from a local buyer who claimed we ‘froze’ our salsa before distributing it! What a crock!! Maybe this ill-informed buyer was simply mistaken or maybe they got bad information but either way, this is “fake news”.
Salsa de Rosa takes tremendous pride in providing an exceptionally high-quality product. Sometimes, very, very, very rarely we (our co-packers) may slip up and make a mistake, but if and when that ever happens, we make it right by our consumers. Our customers and consumers are what drive us to provide a consistent, high quality product. We don’t take shortcuts and we don’t skimp on ingredients.
Even more infuriating was her claim that she had a “far superior” salsa already and that our ‘quality’ had gone down the last several years. We try EVERY salsa in the market, especially new ones that crop up. If she is soooo impressed with this ‘other’ salsa, then please, have them submit their brand to a national food contest and see how it fairs. If it wins, great. Until then, bite it. Sorry for the rant…
The 2020 Scovie results are in and Salsa de Rosa had another banner year!
We entered a new category this year, the Fresh Salsa, All Natural category. This group included ALL fresh salsa’s that are considered “All Natural” and didn’t segregate based on heat level. There were only THREE winners: First, Second and Third…
and the winner is…
Fresh Salsa, All Natural category
First – Salsa de Rosa Medium
Second – Salsa de Rosa Mild
Third – Salsa de Rosa Hot
Salsa de Rosa SWEPT this new category!!
Then in the regular “Fresh Salsa” categories that are divided up by heat level, Salsa de Rosa kicked butt again.
Fresh Salsa, Mild/Medium category
Second – Salsa de Rosa Medium
Third – Salsa de Rosa Mild
Fresh Salsa, Hot category
First – Salsa de Rosa Hot
Second – Salsa de Rosa Extreme Heat
Lastly, in the Unique category
Third – Salsa de Rosa Verde
We are so thrilled and blessed that we have a great tasting, full flavored, high quality truly FRESH salsa and the ability to share it with friends and family. And yes, we consider every consumer part of our extended family!
We have a lot to be thankful for this year, as does our entire country.
On a personal note, while Ro and I are still grieving the loss of our beloved daughter, Morgan; however, we are heartened by the knowledge that she is waiting for us in a better place. And for that, we give thanks to our Lord Jesus Christ.
From a company standpoint, Salsa de Rosa has much to be thankful for. First and foremost, we’re thankful for all our loyal customers. You are why we keep doing what we do.
We hired a new Sales and Business Development Manager this year, Joe Matyasik, and his 30 years of experience in selling salsa. Our mutual selection of each other, him opting to work for us and us willing to hire him, speaks volumes. He readily acknowledges that Salsa de Rosa is the best tasting salsa he and his wife Glori have ever tasted. He’s finding it pretty easy to sell! We’re very thankful for that.
As a result of Joe’s efforts, we have numerous leads that are lining up nicely for 2020. We’re grateful for those and we expect a big 2020!
We’re also thankful for the successful transition to Peterson Distributing. Our new partnership with them will lead to more growth and stability here in the NW.
We’re also thankful our GM Josh Akramoff, by who’s leadership is making it possible for us to fulfill our dream to make Salsa de Rosa our legacy.
We are also very thankful for our son Erik, who will take the reins of Salsa de Rosa, in the near future, and his lovely wife Kasey. We are also extremely thankful for our first grandchild, who is ‘in the oven’ and is scheduled for arrival in the salsa vat around mid February 2020. We’re very excited!
We are very thankful for our God, country, life, liberty and freedom to speak our mind, buy and own what we want and live in relative freedom.
What are you thankful for? Send us an email at email@example.com
2020 is on pace to be a fantastic year! Thank you Lord for your blessings, guidance and grace.
Please, everyone, have a very Happy Thanksgiving!
- Steven and Ro